It was anxiety-cost-free. In reality, it was … a joy.
Some thing inside the South African entertainment sector that is nearly normally fraught with so significantly peril, filled with aggravation and that causes a lot of hardly ever observed behind-the-scenes anger, resentment, miscommunication, shouting, lost possibilities and irritation, on Thursday evening was all of a sudden a breezy-brilliant, calm-and-collected affair final week.
Of course utilizing the word “standard” when it comes to organising and carrying out the red carpet in South Africa signifies that it was basically borderline brilliant because the sad truth remains that carrying out a red carpet ideal does not genuinely take place in South Africa in a myopic sector that does not know how to do it adequately and that cares even much less about researching, studying, prepping and placing sufficient sources in location to execute it appropriately.
Thursday evening’s Showmax and Comedy Central Roast of AKA red carpet run functioned like a properly-oiled machine.
Commonly so stressful mainly because like watching a silent film no one genuinely knows what is going on and have to make their personal assumptions and then begin to rush in wild-panic group feel, every person on Thursday evening – despite the fact that standing on their personal pages – have been on the exact same web page.
There have been no small ones trampled and swept away by a cestpool media crush, no wails of despair, points climbing more than every other desperate to get to the front of the rope line, crying (and I’ve observed crying), journalists in cages, shoving, pushing, hogging, or utter madness.
Absolutely everyone got what they necessary. And I imply every person: All media – neatly placed on their nicely demarcated A4 name-tagged blocks, got the time, access, soundbytes and video they necessary.
The celebrities and Viacom and Showmax executives walking the carpet got their exposure and turn in front of the camera flashes and microphones.
But how did this take place? How could this be?
Beforehand Viacom Africa PR and Total Exposure particularly asked media who want to do red carpet coverage. They gave a list, emailed in advance, of stroll-by talent, restricted it to a option of two or three talent max per media outlet, with two or three inquiries every, and allocated red carpet blocks apart from the black velvet rope.
On Thursday evening a publicist stood at the begin of the red carpet and would silently hold up a laminated A4 web page with the celebrity talent or executive’s name and designation or job title printed on it.
Yes. I mentioned laminated.
Media knew who would be coming down the red carpet subsequent and who they have been, alternatively of getting to ask every other, ask for spelling or getting to guess.
Publicists dressed in black glided more than the red carpet alongside, slightly ahead of talent taking them for posing photo-op to photo-op, from media block to media block, moving them beautifully along without the need of any heavy-handedness, rudeness or arrogance. It was attractive to behold.
Media have been not permitted to step onto the actual red carpet and exactly where they transgressed, have been told nicely not to and why and what was necessary.
Media have been even so not kept away like lepers, at actually arms-length or additional, and could comfortably move ideal up to their finish of the black rope, with celebs who have been gently guided and permitted to go ideal up to their side of the rope as properly.
It made an equal-equal illusion – specifically what is wanted, and specifically what is necessary. Media who wanted to, could make as if they are standing ideal subsequent to the celebrity though a celebrity could make themselves seem accessible and getting of the men and women. Win-win for every person.
Media did not abuse the pretty intuitive, properly-run, slightly softer and on-hand red carpet PR method and Viacom Africa and Total Exposure did not rush points but gently, comfortably and methodically moved points along.
What a drastic distinction to how the media and journalists are frequently treated as the Black Plague by uninformed, harsh and oblivious red carpet managing publicists who want coverage but do not make red carpet walkers offered, barely pause and rush them by way of leaving anger, destruction and media mania in their wake.
Ironically, it is also been Viacom Africa that has in the previous been guilty of, and accountable for, some of the worst-run media red carpets in South Africa, treating the press like utter trash and with borderline contempt, literally “imprisoning” media behind chest-higher fences, and behaving a lot more as if they had to preserve meat away from hungry hyenas than engaging in a experienced give-and-take, win-win, bring-celebrity-get-media-coverage workout.
The Comedy Central Roast of AKA red carpet was so standard and so respectful – respectful to the media and the function they have to attempt and carry out and do, but also respectful to the talent.
It was secure and safe for the talent and with a human (and human touch) mechanism that worked. Publicists did what red carpet publicists will need to do (and will need to know how to do) without the need of getting overbearing and dogmatic about it.
The media was capable to do what they necessary to get.
Effectively performed Viacom Africa. Effectively performed Comedy Central. Effectively performed South Africa’s entertainment sector.
Saturday’s Saftas red carpet at the National Film and Video Foundation’s 13th South African Film and Tv Awards will undoubtedly be once more an utter disaster with weeping and gnashing of teeth.
But gradually there is development. There is progression. And measurable improvements in South Africa’s lengthy stroll to the far finish of the red carpet line.