When Insecure premiered Season three final summer time, characters utilized the N-word roughly 18 instances in 22 minutes, in diverse contexts. In a single instance, girls hop into Issa’s (Issa Rae) “celebration Lyft” and announce how eager they are to locate some n—as at the club, in this case which means hot, eligible bachelors. At one more point, Molly’s (Yvonne Orji) hookup buddy Dro (Sarunas J. Jackson) would not get out of her apartment as she’d gently recommended, so she snaps him to interest with a single, forceful “N—a!” — which everyone who understands this vernacular knows to be shorthand for I am extremely significant appropriate now.

Appreciating Insecure, or for that matter, Atlanta, Dear White Folks or the other acclaimed series from black writers and producers who are major this new Black Television Renaissance, does not need an understanding of the nuances of black American expression, but it assists, specially when it comes to how to hear and procedure that charged word. Up till extremely lately, n—er — most likely a bastardization by Southern white individuals of “niger,” the Latin word for black — had only a single objective: to verbalize the notion that black individuals are intellectually, socially, and emotionally inept. And although the cultural shifts that have taken spot could by no means erase the word’s ties to bondage, racial violence, Jim Crow, and systematic oppression, a new vanguard of African Americans with energy and access in the tv market signifies the reclaimed variant of it — “n—a” — has moved unapologetically into the mainstream.

Just like hip-hop artists who decades ago swept that when-unspeakable word into pop culture consciousness, today’s young black Television-makers are pretty much uniformly demanding to use it, unconcerned about placating shocked viewers. In conversations with the most celebrated black writers and producers in the landscape, Television Guide identified that as much more black creators get to inform their stories, they are also asserting their appropriate to speak in genuine language — provoking hard conversations behind the scenes and at times rattling skittish network executives. As Issa Rae place it, she and her peers have essentially told network executives, “The word is ours. It is ours to choose what we do with it.”

This, to state the clear, is a new improvement. It wasn’t uncommon at all to hear the N-word on Television in the 1970s, but it was uttered with small caution or consideration, specially compared to Television now. Although writers and audiences understood it to be charged and offensive, n—er was utilized largely by black individuals with other black individuals, and largely on comedies like Sanford and Son. But white individuals stated it, also, possibly most famously in the 1975 Saturday Evening Reside sketch “Word Association.” In it, Chevy Chase and Richard Pryor traded racial insults till Chase referred to as Pryor a n—er the audience roared. It is understood that Chase has just pressed a nuclear button — Pryor implied he was going to kill him — but the exchange played with closeted desires and pent-up racial hostility till the N-word was spoken, a game that certainly would not fly now.

“It has taken fascinating historical turns,” Robin Coleman, author of African American Viewers and the Black Predicament Comedy: Situating Racial Humor, told Television Guide final year. “I try to remember watching items like The Jeffersons and not becoming also startled when they did use the word.” But when she revisited these shows for her book, she stated, “I was like, ‘Whoa! How did they get away with that on mainstream tv?'” The 1970s had been a period of volatile upheaval in America, and entertainment served, in portion, as a response to that. “There is a direct taking on of social, political, climate difficulties — moments of assassinations, the Vietnam War, coming off a period of riots, and entertainment media is following that. And then the Reagan Era comes along, and these items drop out.”

Amid the conservatism of the 1980s, the N-word became veritably nonexistent on scripted Television. With black America becoming much more firmly divided along lines of socioeconomic status, the afros and militancy of the decade prior gave way to charismatic, polished professionalism — consider Oprah Winfrey and a pre-disgrace Bill Cosby — savvy (and non-threatening) adequate to seem in corporate environments and white living rooms. Black Television was now welcoming and aspirational as an alternative of ribald and irreverent, and the decade birthed poised and graceful characters who created white individuals really feel comfy: Benson, the adorable boys of Diff’rent Strokes, Dominique Deveraux of Dynasty, and, of course, these Huxtables of The Cosby Show. Even Richard Pryor, who radicalized comedy by utilizing the N-word in his act, swore off utilizing it by the 1980s, convinced of its toxicity. “To this day I want I’d by no means stated the word,” he wrote in his autobiography Pryor Convictions. “It was misunderstood by individuals. They did not get what I was speaking about. Neither did I. … So I vowed by no means to say it once again.”

The ’90s clung to this glossy veneer the initial wave of Television shows created by and starring black Americans had arrived — The Fresh Prince of Bel-Air, Martin, Living Single — and they had been largely vibrant and cheery broadcast shows intended to be universally attractive. If a person was saying the N-word on a common scripted show, it was portion of a Pretty Unique Episode, like in the 1992 episode of A Diverse Globe, when Ron (Darryl M. Bell) and Dwyane (Kadeem Hardison) attend a football game at a predominantly white college and get into a fight with some racist white dudes who spray-paint the word on their car or truck.

The arrival of Def Comedy Jam on HBO in 1992 changed almost everything. Not only was the stand-up showcase from Russell Simmons a platform for black comics who otherwise had no possibility to be on Television, its cable property meant black comics could use the raw, unfiltered language they utilized in genuine life on Television. With black producers in inventive handle (and in this unique case with no the suffocating limits of primetime), white Americans all of a sudden had a newfound avenue to hear how black individuals speak when other folks are not about. And there was no going back. “I never consider Katt Williams and these people are considering about it in a self-hatred way,” Coleman stated. “There is some portion of the speech that is just like a filler. Often it does really feel a small bit lazy, like they are saying ‘Um.’ But context matters. In-group conversation matters. I consider the critical issue is that there is a dialogue (about its use).”

By the time Dave Chappelle became the voice of a new comedic generation in the early 2000s, audiences had, for improved or for worse, turn into accustomed to hearing the N-word in pop music, as nicely as on his Chappelle’s Show. He utilized it as a slur, a greeting, a name for inanimate objects, and just about every other way in amongst. And his viewers took notice. Not only had a young generation of performers come to consider saying ‘n—a’ was no huge deal, they assumed they had a appropriate to say it when and wherever they pleased. (Chappelle, for his portion, became so freaked out when white viewers utilized his personal jokes with him in dubious techniques that he famously quit his show.) But his show’s delight in playing with the boundaries of what was deemed offensive on tv normalized the N-word for edgy creators and networks, generating it attainable for mavericks like Aaron McGruder to use the term freely on Adult Swim’s The Boondocks. The floodgates had been opened.

Today’s new class of creators anticipate and demand the energy to inform stories how they see match — and the authority to challenge white gatekeepers who could possibly want to police speech. Conversations about inclusion are about much more than just becoming on screen, but becoming stakeholders in and choice makers about the content material itself. As a outcome, much more shows have place the N-word front-and-center on Television, either as portion of particular storylines on black-ish and The Carmichael Show, or in the basic dialogue mix on shows like Atlanta.

“We fought seriously really hard to say that on air,” Donald Glover told Television Guide in 2017, “simply because that is how individuals speak.” Eventually, it was Paul Simms, Atlanta’s (white) executive producer, who convinced FX to let Atlanta use the N-word, a statement on the complex, confounding politics of its use on Television if there ever was a single. “It ended up becoming a organization-like conversation,” Simms lately told Television Guide, “acquiring (network choice makers) to comprehend this was not for shock worth or something but just seriously attempting to be precise to how these characters speak. It could have gone the other way — individuals could have been extremely offended — but I consider individuals saw the show as a entire and understood.”

The caution, Simms stated, stemmed from the clear — “It is a horrible word, and you never want to go in utilizing it blithely simply because it has a lot of influence on individuals” — but also possible confusion about who’s permitted to use it and who is not. “Especially in the Clinton/Obama years,” stated Coleman, “Folks are like, ‘We want to say it, it is in pop culture.’ There is some thing to be stated about individuals who want to say it so desperately. To insist on carrying out that [speaks to] a sense of entitlement and hubris and narcissism. There is nothing at all that stops individuals outdoors blackness from saying that word to every single other privately. What they are asking permission to do is to say it to you. There is a danger when it is outdoors of blackness. There is genuine white persecution on this word. It is not history. The devaluing of black life is packaged in that word.”

Atlanta played with these complexities in its extremely initial episode, when Earn (Glover) notices that a white radio DJ unapologetically utilizes the N-word in front of him, but not about other black guys, as if to emasculate him. That wasn’t accidental. Glover told Television Guide he truly likes the way the N-word opens up discussions, gray places, and tensions, how it creates sharp delineations about access and energy. “Most of the black encounter is in public,” he stated. “What I like about [using the word] is that it closes the door. You are (non-black individuals) are not a portion of it. You can have a issue with it, but if it is from the outdoors it is invalid.”

Of course, not just about every creator utilizes it the exact same way, or at all. “I never use it a ton,” stated The Chi creator Lena Waithe, although she feels it has its spot — like possibly the memorable scene in The Chi‘s initial season wherein Jason Mitchell’s character, Brandon, tells a young boy to cease calling him his n—a, a nod to the splintered opinions on the word inside the black neighborhood.

Count Issa Rae, although, amongst the individuals who will not be swayed to suppress it, even if other black individuals inform her they cringe when Insecure‘s characters say it freely. “It is deeply individual for the black neighborhood,” she told Television Guide final year. “I use it with my pals, out of like…I respect what ever any one thinks about it, except for non-black individuals.”

Rae’s stance is a kind of defiance. Historically, black individuals who utilized the N-word with every single other, usually as portion of a kind of black humor that mocked the discomfort and trauma they skilled in the outdoors globe, did so only amongst other black individuals. It was the speech of code-switching, which by definition meant some items would not be stated in front of enterprise (i.e. white individuals). That is why the unapologetic use of the N-word on Television a bit of a new ballgame. For some, there is a reluctance to see it utilized casually on such an accessible, voyeuristic medium as Television simply because not every person hearing it will comprehend the complicated techniques black individuals really feel about it. “As African Americans, at times there is a portion of our culture we never want to expose to people simply because we might be a small embarrassed about it,” stated Black Lightning creator Salim Akil final year. He lobbied to use it on Black Lightning but was denied by The CW, which follows stricter requirements guidelines than cable. “I am proud of just about every f—ing aspect of our culture simply because we constructed a culture out of certainly nothing at all. But here’s the issue: We know the line.”

That is a single of the ironies of the N-word’s sudden ubiquity in scripted Television: Carefree as it might appear, its use is constantly intentional and deliberate, amongst even these who use it sparsely. It is not frequently heard in Dear White Folks, but when the show utilizes it, it is in scenes that are thoughtful, like in Season 1 when Reggie (Marque Richardson) explains why a white guy should not say it even when rapping lyrics, or playfully poignant, like in Season two when Sam (Logan Browning) says her radio show has a “3 n—a maximum” as a broadcast rule. A single of the enduring themes of the series, which started by depicting a blackface celebration that ignited racial tensions at an elite university, is you never have to be referred to as a n—er to be treated like a single. Characters at the show’s fictional college consistently locate themselves coping with complexities of becoming “other” — no matter whether fetishized sexually, suspected of criminal behavior, or anticipated to execute blackness.

“I consider my job is to inform truths about the human situation,” Justin Simien told Television Guide final year. “Rather than strictly moralizing the use of the word, or conversely exoticizing it, it is much more fascinating to examine honestly how and what occurs when it is utilized. I hope when individuals hear it, they consider about the complex techniques in which it functions and has functioned.” The N-word, he stated, was designed to “cut down a race of individuals in order to justify slavery and institutionalized racism for no cost or low cost labor.”

Provided the N-word’s lengthy journey on Television — from becoming utilized freely to becoming verboten to becoming deployed often but thoughtfully by black creators — it is all-natural to wonder if “n–a” will someday be uttered as flippantly as, say, “bitch” is across network and cable Television. But till the societal influence of racism has been mitigated, it is unlikely. In numerous techniques, the N-word itself is just a symptom of the racism it conjures. In particular now, as financial injustice and disparities in overall health care and education persist and racial violence in a marked upswing, it is really hard to consider that (black) audiences would respond nonchalantly to the N-word becoming utilized casually — and tougher nonetheless to consider broadcasters permitting that to come about.

“We are nonetheless in a society exactly where that word is utilized against us,” stated Coleman. “We as a society have not moved forward. It feels brutal when a person outdoors the race utilizes it against us. That is by no means going to really feel OK.”