In an uncommon trade involving some of the most important programming in tv, NBC and CBS are reportedly swapping Super Bowls.
“CBS will move up a year in the Super Bowl rotation and broadcast the game played at the finish of the 2020-21 season, when NBC will drop back to take the 2021-22 Super Bowl,” The New York Post reports. “There is no compensation simply because it positive aspects each networks, sources stated.”
The move permits NBC to pair up its Super Bowl with the 2022 Winter Olympics, which take location about the very same time. The swap also lets CBS stay clear of obtaining to place its Super Bowl up against NBC’s Olympics.
“Having the mega-events back-to-back in a single year tends to make promoting marketing less difficult, as NBC will be capable to make combo offers alternatively of competing against yet another network for several of the very same sponsors,” The Post reports, adding: “If the switcheroo hadn’t occurred, then the Super Bowl on Feb. six, 2022, would be matched up against the Olympics that are set to commence Feb. four of that year from Beijing.”
Now the lineup for the subsequent handful of Super Bowls appears like this: Fox will have the game in 2020, followed by CBS in 2021, NBC in 2022 and Fox once more in 2023.
“All the networks’ contracts are up just after the 2023 Super Bowl, and ABC/ESPN, as previously reported, will want to crack the significant game lineup,” The Post notes.