Do not sleep on Utah. I know, generally, that would sound crazy taking into consideration the demographic that we perceive them to have, but do not sleep on Utah. In addition to a couple of producers starting to make noise from the area, transplant rapper Vinniecassius has as well been carving his personal lane—and he continues this with his new single, “Ransom”.

Developed by 4K, it is pretty much an instant revelation that this could possibly be the finest production Vinnie has rapped on to date, or that at least I’ve heard. Ditching the regular tricks that have been displaying up in production, producing it sound stale and typical issued, 4K alternatively opts for a melodically unpredictable beat with extremely infectious drum patterns to lace Vinnie.

Not to be outdone, Vinnie spends the song proving more than and more than once more why he’s worthy of this caliber of production, sounding polished and a lot more confident than ever. With the higher-power becoming displayed by each producer and artist, I’d be really interested to see exactly where the video for this one particular would go, creatively.

Listen to, “Ransom” under and eagerly get hip to Vinniecassius.