Albert and Joan are brothers. One’s a musician, the other a lifelong music fan. They’re from Spain, but it was on the road exactly where they actually grew up, touring the US and Spain with the punk bands they loved.

“Our background is this hardcore, punk rock scene from when we have been teenagers, touring with friends’ bands” Joan tells me inside an Italian restaurant on the South side of Austin, Texas, as we close to the finish of a lengthy week at SXSW. One particular of his bands, Yawners, have just played in the backyard to a contrasting group of young punks in leather jackets and older regional dinners, along for the ride.

Joan and Albert have been inspired by the camaraderie and power of the Spanish and US punk and indie underground scene of the 90s, the DIY attitude and assistance celebrated in Michael Azerrad’s infamous retrospective Our Band Could Be Your Life.

“I don’t forget when I was 22, I met all these Dischord bands and then I don’t forget the very first time going to Washington DC and meeting some of the persons like Ted Leo, Brendan Canty and [Dischord label founder/member of Minor Threat] Ian MacKaye” laughs Joan. “I guess that it is how we operate now, a lot of this Do It Oneself spirit, but at the exact same time attempting to have an understanding of this music market.”

Ten years ago the brothers started La Castanya devoid of actually realising what they have been beginning. Albert was playing in the indie-punk band Nueva Vulcano who had a new record on the way. He’d been touring relentlessly and constructed up a great address book.

“We began up just advertising shows in Barcelona for bands that we loved” starts Joan, “Then supplying Ted Leo, Obits – shows for them in Spain and Portugal and utilizing Alberts contacts.” And when Nueva Vulcano required a label for their forthcoming record, La Castanya just did what felt organic.

Joan continues, “We could market shows in Barcelona, but also book a tour about Spain. We have been receiving bands onto festivals and advertising shows and then we just began releasing albums for friends’ bands. 1st was for Nueva Vulcano, then we found Furguson and Me and the Bees.”

La Castanya boasts a strong roster of artists on each the label and booking side, releasing records for the likes of Obits, The Jay Vons, The Van Pelt, and Yawners and Aries whom they have brought to SXSW. In correct La Castanya style, Joan saw a gap and stepped in, managing each acts and bringing them to Austin. For him, this year in Texas is a distinctive practical experience.

Yawners are a garage guitar and drums duo from Madrid, fronted by Elena Nieto who is also the third and final employee at La Castanya. A match that match completely with the all-hands-on-deck ethics of the label.

The band’s new record Just Calm Down – released this week – is currently selecting up focus abroad with lead single “Please Please Please” playing the hooky earworm in their reside set.

“It’s so crazy, I’ve been in other city festivals just before, but we came right here on Sunday and on Monday we go to hang about downtown, I believed it was so crazy to see so lots of bands everywhere” laughs Elena.

The duo had a packed week playing eight shows in 4 days, which includes 1 outdoors of Austin at a festival for regional little ones in Salado, Texas. Elena says she entered the US with low expectations. “I assume as a Spanish band it is actually fascinating to come to the United States. I was terrified about these shows since we just lately changed our set up on stage and we do not get to do a soundcheck so almost everything is gonna sound terrible, nobody’s gonna like the shows, but truly it was the other way about and each show we’ve completed so far has been remarkable. Everybody’s so useful, the sound persons are actually good everywhere so almost everything is uncomplicated.”

Elena formed Yawners in Madrid just before moving to Germany for two years and obtaining new musicians there she could continue to play with. Despite the fact that she has only ever played with guys, getting a lady creating music is extremely significant to her. “Right now in Madrid lots of bands are coming out that are ladies, but not as considerably as guy bands. I assume we really should attain a point exactly where it is equal and each tiny girl desires to study guitar and create songs and is not feeling insecure about it. Just do it, it is entertaining.”

For the brothers (pictured above), bringing Spanish bands to play about the planet is significant for Spain, “It’s good promotion” Joan tells me. Coming from the exact same scene as Hinds and Parrots, Elena echoes this, “I assume they [Hinds/Parrots] have completed a lot of great issues to make the rest of the planet see that in Spain there are issues going on, since just before that I do not assume the additional widespread media truly cared that there have been bands coming from Madrid and from Spain so I assume that was actually optimistic, though there have often been Spanish bands touring the planet.”

Later, I attempt and see Yawners play a showcase for Burger Records at Hotel Vegas, sharing a venue with Amyl and the Sniffers. The queue snakes down the road and I stand outdoors, desperately attempting to peer in and catch a riff of their sun-kissed, fuzz stoked tales of adolescent life and like, all delivered with a raw but charming power. I leave, gutted I cannot catch them for a second time, but extremely delighted that a packed out crowd gets to see this great new band.

Joan sees functioning with Spanish and International bands as a balancing act. The contacts he can make abroad will assistance bring acts to Spain, but also assists his Spanish acts locate new fans and partners internationally. “It’s a organic way to develop up our personality” he tells me. “We will chase right after Molly Burch, or if we like Ultimate Painting, Holly Golightly…”

Ted Leo and the Pharmacists, generally released by way of Matador Records, did a thirteen date tour in Spain with Joan behind the wheel and Albert on the bookings. When the subsequent album came about Ted asked La Castanya to do the record in Spain and Portugal. Likewise, Daniel Higgs from Lungfish did 4 tours in Spain and recorded in Barcelona, so when it came time to release a record, he asked La Castanya. “That’s how we discovered international distribution for our albums” explains Joan. “Building a character for the label, it is that underground planet, these connections.”

La Castanya are also booking agents for Beat Taking place/K records founder Calvin Johnson in Europe. And the second act they have at SXSW is Aries whose subsequent album Juramento Mantarraya is co-released with K Records subsequent month. “It’s that issue!” enthuses Joan.

Aries (pictured above) is Isa Fdez. Reviriego. As properly as creating music, and rather fantastically, she’s also the voice of Princess Bubblegum in the Spanish version of Cartoon Network show Adventure Time. Her very first SXSW was back in 2009 playing with a further band referred to as Charades, but this is her second time performing as Aries.

Nevertheless, possessing prior SXSW experiences hasn’t produced her any significantly less nervous. “I’m often nervous, even just before playing since I’m on my personal on the stage and I have to play and sequence a lot of machines so I often get nervous, but it tends to make you often study and to play right here it is a super distinctive atmosphere, super distinctive understanding, and I like that a lot.

“I like coming right here to see so lots of persons carrying out their finest. You see them super nervous carrying out the line checks, and for me that is extremely good since everybody’s placing their like into the music.”

Aries’ reside shows are fluid and heartwarming. Standing alone more than her plethora of kit, cables and flashing buttons she sings her heart into the microphone and flails more than the loaded keyboard stand with just sufficient reserve as to not send the complete issue flying. Isa tells me her purpose at SXSW is to “Just communicate my music and possibly additional persons know what I’m carrying out and my songs. I make music with a lot of freedom and I like experimenting and possessing concepts exploding and to give the message you can do what you like and have entertaining. It is about passion, commitment with the music and freedom.

“You know how the little ones listen to music with that innocence of just enjoying and feeling the rhythms, the sounds? I like that and I really feel that is my most significant issue in music, specifically currently when stats are so significant. I want to express just that like of the sounds and the rhythms.”

It is absolutely a sentiment that appears to echo across the La Castanya brand. From booking international acts that just really feel ideal, or have a connection to the label’s founders, to attempting to bring up young acts from residence, irregardless of what press or buzz is there. Performing it in an old college style that is complete of heart and hustle.

“If we can be the guys who bring The Make Up back to Europe, if we can be the guys who bring Molly Burch, it is amazing” smiles Joan. “It’s like me as a teenager, I do not do something with Ian MacKaye, but I’ve been, I do not know how lots of occasions at the Dischord headquarters just saying hello since my pals worked there. I would be there just for entertaining, I was a graphic designer, I was there as a fan. I met Ted Leo in London upstairs at The Garage when I was 21 and I stated, there’s this festival in Spain, a hardcore festival, and I just place them in touch.

“So when I went in to my 30s and I have this project with my brother that was a hobby booking bands, possibly bands like Ted Leo or Obits wanted to do the European tour or the Spanish tour with us rather of somebody else? For the reason that we share a background. We operate with each other since we have an understanding of each and every other.”

Joan is in Barcelona and Albert lives in Madrid, but there’s a third brother outdoors the La Castanya clan who’s primarily based in New York, which provides Joan even additional purpose to get on a plane. “Now I travel to London, I locate bands in New York, I come right here and I learn BoyToy, these cool girls from Brooklyn. So now we have Molly Burch, Bodega, Guys I Trust – that is on our roster now. Perhaps booking agents assume they match with us, the way we assume, the way we market. For me all our acts are portion of a major household.”

And how does he really feel this SXSW has gone for the acts he’s managing? “Super humble shows, but they match our size ideal now and even our spirit. It is the underground issue, and what I like the most is how Aries and Yawners show their character on stage. We are organic with our character. Perhaps there’s somebody in LA that likes what we do, so we’ll knock on that door.”

And with that he runs off to catch Molly Burch who’s playing across the street, and the journey continues. No matter exactly where you are from, or exactly where you are going, you cannot assistance but fall for the spirit of La Castanya.

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