Holly Willoughby left This Morning viewers in stitches earlier now in the course of a game with Phillip Schofield.
The pair have been recreating an episode of hit gameshow, Blockbusters, to celebrate it is return to the little screen.
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Led by host Dara Ó Briain, who was asking the inquiries, it was clear to see that Holly, 38, and Phil, 56, have been beginning to get very competitive.
As Dara asked: ‘Which W has the surname Wonka?’ Holly immediately shouted out: ‘WILLY,’ in reference to the Roald Dahl character.
Of course, the mum-of-3 then broke out into a match of giggles and Phillip joined in.
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‘Time for the classic This Morning match of giggles now, if you could pause that for a second,’ Dara then mentioned to the camera.
And it appears viewers of the ITV daytime show have been in hysterics as well!
‘Haha this game is funny!’ 1 particular person tweeted, even though yet another added: ‘Holly loved becoming capable to say willy on Television.’
A third fan also commented: ‘TBF that [was] hilarious.’
The comical moment comes following Holly was left red-faced on This Morning final week in the course of a conversation about pornography.
Holly was interviewing two mums taking aspect in a new Channel four documentary Mums Make Porn, which sees a group of females set out to make their personal adult film that they would be content for their young children to watch.
Speaking to Sarah-Louise Pritchard and Jane Chelliah, Holly mentioned: ‘Because it is so accessible on any of these devices, you click on 1 issue and prior to you know it ten other points have popped up.’
Noticing the cheeky innuendo, the mum-of-3 then joked: ‘Hmm, terrible option of word…’