Inventive collective, Rosecrans Avenue has been a important driving force behind the new renaissance of Rap in Southern California. Spearheading their artist roster, Downey native, Big $wift has been immediately increasing up the ranks and designed rather the anticipation for his subsequent project. Offering fans with an appetizer, he delivers his impressive new EP, Nevertheless Servin.
Ahead of even pressing play, I discovered 1 of the much more impressive components of the project to be its rollout. Kicking the festivities off with a hilarious ad for the project, $wift then released the track-list, which showed only two capabilities, but boasted a who’s who of up and coming producers from L.A. including BeatBoy, Cypress Moreno, Chucky Beatz, Rob TWO and much more. Without the need of hearing a single syllable, I knew this project was crafted with precision.
As for the content material, at eight-tracks, there are practically tiny-to-no skips on Nevertheless Servin. Honing in on his signature sing-rap style, and producing some vital, melodic developments, Nevertheless Servin is the greatest that I’ve heard $wift sound, so far. His singing was on important, his lyrics had been each at occasions relatable, and from time to time so far out that you assume, “this dude has to be lying.”
Some standouts from the project consist of the lead single, “Fasho”, the prospective female-preferred, “My Bitch” and my private preferred, “Still Servin”. Press play on the project under and choose for oneself.