A new survey finds that buyers, by a wide margin, think the very best original programming amongst premium tv channels and more than-the-leading subscription solutions is located on Netflix.

Selection reports that the survey was performed by Morgan Stanley.

“About 40% of buyers surveyed stated the streamer is the No. 1 outlet on this front, up from 39% final year,” Selection reports. “The subsequent highest scoring service was HBO, at 11%, which was down from 14% on the firm’s 2018 survey.”

The response “don’t know” basically came in second with 32% of responses. Hulu was named by six% of respondents, followed by Amazon Prime Video at five% and Showtime and Starz each at two%.