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They say any publicity is great publicity — and it seems Seth Rogen is a firm believer in the expression.

Earlier in the week, journalist Ashley Feinberg tweeted out a choice of one particular-star critiques for Rogen’s new superhero comedy The Boys.

The Boys need to definitely just use its one particular-star critiques as promo material,” she wrote.

Here’s a close-up of a couple of these.

Seth Rogen is cheerfully using 1-star Amazon reviews to promote his new superhero comedy

Seth Rogen is cheerfully using 1-star Amazon reviews to promote his new superhero comedy

Feinberg’s tweet, at the time of writing, has 1.6K shares and more than 9,000 likes.  Study more…

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