She’s 1 of the most forward-pondering, revolutionary designers in the planet when it comes to each sustainability and ethical style, so the notion of Stella McCartney attempting her hand at a millennial pop star’s ‘merch’ collection – usually recognized for becoming ‘cheap tat’ that the purchaser tires of and bins as quickly as the concert is more than or the new album is released – may surprise some.
It may surprise you much less, on the other hand, when you hear who mentioned ‘pop star’ is.
A single of Stella’s excellent close friends, Taylor Swift, has named on the designer to assist make a collection inspired by her extended-awaited seventh album, Lover, which is set for release imminently.
Judging by the Lover lookbook, there’ll be a lot of pastel hues, pictures of Taylor’s new cat, Benjamin Button, and bang-on-trend tie dye. The 1st appear also provides a glimpse into some of the unreleased songs, with lyric tees reading: “Summer’s a knife”, “There is a dazzling haze”, and “Like a Tennessee Stella McCartney”. Yes, Stella even gets her personal lyric… we told you they had been pals.
“When I began spending additional time in London, Stella and I would go on walks, have cocktails and speak about life,” Taylor told Vogue.
“So, when it came time to create this album, I name-checked her in 1 of my songs and when I played her the album, I mentioned, ‘Should we do one thing?'”
Seemingly thrilled to have been approached, Stella told the style magazine: “I could not think that my name is in a Taylor Swift song (what?!?) and soon after Taylor played me the whole album it gave me such remarkable inspiration for the collaboration and it truly revolved about the music.”
With Stella’s path the line is inevitably chic, but – just about additional importantly – proves that these mass marketplace ‘merch’ collections needn’t succumb to the common quickly, throwaway style culture.
Consisting of organic cotton sweatshirts and T-shirts, a sustainable viscose bomber jacket and a bag crafted from a leather-option that comprises recycled polyester and vegetable waste oils, the latter two pieces (which will be priced at £1,335 and £525 respectively) will be out there on stellamccartney.com from August 22 and in excellent old-fashioned bricks and mortar retailers in London and New York the following day.
The rest of the collection – which, we presume, will be additional financially-friendly – will launch in Taylor’s “Lover Encounter” pop-up shop in New York from August 23-25.