Showtime’s new dramedy On Becoming a God in Central Florida may well just be your favourite show of the new tv season. It stars Kirsten Dunst as Krystal Stubbs, a suburban wife and mother who finds herself thrust into a multilevel promoting business immediately after the comically unfortunate death of her husband, Travis (Alexander Skarsgård).

As Krystal attempts to retain her head above water immediately after Travis’s death leaves her with subsequent to nothing at all, she pulls out all the stops to give her and her infant Destinee a far better life, though also navigating the difficult waters of FAM (Founders American Merchandise), a pyramid scheme that preys on gullible persons hunting to get wealthy. The show is each so bizarre and so recognizable at the identical time, you cannot support but wonder if it really is primarily based on a correct story. The answer to that is . . . type of.

Speaking with creators Robert Funke and Matt Lutsky at the 2019 Summer season TCA press tour, POPSUGAR discovered out that though On Becoming a God is not strictly about 1 distinct woman’s story, it is primarily based in the extremely actual planet of pyramid schemes.

“It is primarily based on a lot of correct tips, correct stories,” Lutsky tells us. “It is extremely fictionalized, but it really is extremely a lot in the planet of the type of huge-small business, ’90s multilevel promoting residence goods commerce.”

The creators sort of stumbled upon this concept due to the fact they have been truly hunting to create about religious cults, and what they found is that multilevel promoting organizations have in prevalent with cults with the added function of involving persons who are a lot far more recognizable to them.


“It is recognizable and relatable for us in a way that persons who comply with far more esoteric religions — that just feels like you happen to be type of laughing at them, but we abruptly realized that we identified with these characters and these persons so a lot far more than any of the persons we’d been writing about [in cults],” says Funke.

Lutsky adds that though they have been researching this show, they have been in Las Vegas and witnessed 1st-hand two distinctive conventions of persons who are involved in a business like FAM.

“Robert and I have been in Vegas prior to we ever began writing this show and there have been hundreds of persons there for a convention just screaming a extremely generic platitude more than and more than once again, it was a thing like, ‘Don’t you want this was you?!’ and we sooner or later asked them why are you right here, what is this? And all of them told us that this was the way their dreams have been becoming produced correct, but none of them, when we pressed them, could inform us what they have been promoting and what they have been undertaking. It was gnarly. That was 1 of two multilevel promoting encounters we had that weekend,” says Lutsky.

Comply with Krystal and her FAM-ly with On Becoming a God in Central Florida, which airs Sundays at 10 p.m. ET/PT on Showtime.