NBCUniversal parent firm Comcast Corp. has signed off on a deal with the sports content material provider DAZN Group in a move that Reuters says additional blurs the line “between classic tv operators and the streaming solutions that have disrupted them.”

“Starting on Thursday, Comcast’s Online buyers who use its Xfinity Flex box for streaming apps — its answer to the Amazon Fire Stick and Apple Television — will obtain access to the DAZN app, according to Ben King, DAZN’s SVP of International Distribution and Small business Improvement,” Reuters reports. “The app will also be offered to Comcast cable buyers on its Xfinity X1 set-best boxes in time for DAZN’s lineup of higher-profile fall championship fights beginning Oct. five. Buyers will have to spend to subscribe to DAZN.”

DAZN (pronounced “da zone”) launched about a year ago in the U.S. with John Skipper, former president of The Walt Disney Co.’s ESPN, as executive chairman, the report notes.

“It is greatest recognized for shaking up the boxing planet by paying enormous sums of revenue for marquee fighters — which includes Mexican Canelo Alvarez’s $365 million, 5-year contract, which is the biggest in sports history,” Reuters adds.